With These Words I Can Sell You Anything Essay - 747 Words

â€Å"With These Words I Can Sell You Anything† is an article written by William Lutz, explaining the tactics of marketers to sell their products. It is an excerpt from his book Doublespeak, published in 1990. William Lutz has been called â€Å"the George Orwell of the 1990s†, and indeed many of his books are titled in direct reference to Orwell’s works. Lutz claims in his article that there’s a big conspiracy where the people trying to sell us things are giving us ineffective products disguised as something much better. Unfortunately, he comes off as paranoid; someone making a big fuss over that which in reality isn’t a big deal and as someone late to the party, only discovering something long after everyone else. The first issue with Lutz is his†¦show more content†¦Again, using common sense it’s almost insulting to think that anyone would be fooled by these words. When someone sees an ad for something and its bottom line for makin g you buy a product is that it works ‘Like Magic!’ how could they help but laugh? It’s disturbing to think that anyone would be fooled into buying these products multiple times if they’re so ineffective. When a person see a product they need like laundry detergent that claims it can completely erase stains, why wouldn’t they go test it? It can clean their clothes like any other detergent, and if it removes stains they might have a great product on your hands. If it doesn’t, they simply look for a different product. Lutz acts like once something is bought the consumer gets stuck with that for life, with no alternatives. The beauty of a free market is that there are countless products for the same thing, and they all work differently. Nobody will be fooled into buying something that doesn’t work more than once. While Lutz does correctly examine that advertisers use different methods to persuade consumers to buy products, he falls flat on his face when he takes up 11 pages explaining things that should be obvious to any high school graduate. If you pick apart someone’s words enough you can make anyone seem like the devil, and unfortunately that’s what hasShow MoreRelatedWhat Is Amazons Success?1080 Words   |  5 Pages Have you ever been so impressed with a purchase that you say to yourself, â€Å"Wow! I will definitely shop here again.† To me, that company is Amazon. This company is huge with customer service, and also with their VOC’s (Voice of Customer). It’s all about research, the better reviews a company has, the more likely new consumers will go there and take their business. First, I wanna say I’m a huge amazon shopper. To me, this business is getting better and better by the day. 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